In today's digital world where almost everything is going online, blogging has become a powerful tool for sharing information online. With only an electronic device and internet connection, people can share ideas, exchange information, and even earn!
In this article, we dive deep to understand what blogging is and add a few tips on how you can earn through it in Kenya.
What is Blogging?
Blogging is the art of creating online content and publishing it on a platform for others to access and read. Bloggers regularly publish fresh content that addresses vast issues in society. It is a way for individuals to express themselves or give ideas on various subjects for personal, professional, or recreational purposes.
Why Should You Start a Blog in Kenya in 2023?
There are various reasons why you may need to start a blog in Kenya. First, you will gain a platform to share your technical expertise and passion with the audience. Your interests could range from something like finance, traveling, daily news, and much more.
Secondly, you can quickly establish yourself as an authority in an area you are an expert in. The good news is that as your popularity grows, you earn trust from the people which can open doors for sponsorships, collaborations, and even monetization.
Also Read: Top 4 Ways To Make Money in Kenya
Ways To Make Money By Blogging
Now that you have a clear understanding of what a blog is and why you should start one in 2023, let us examine some of the ways bloggers use it to make money in Kenya.
1. Advertising: If you own a successful blog, you can easily sign up for Google Adsense and earn by displaying ads on your blog. Here, you earn based on ads impression or the number of people who click on the ads on your website.
2. Affiliate Marketing: This method provides a perfect way to advertise other people's products on your blog and get a commission for every sale made. A good thing to consider is that the products advertised should at least be relevant to the blog's niche. Affiliate programs like Amazon Associates and Jumia Affiliate offer a perfect choice for a start if you are a Kenyan blogger.
3. Sponsored Posts: Sponsored posts are posts you write on behalf of a client at a fee. As your blog grows in popularity, companies may ask you to write and publish content featuring their products. This is another good way to earn!
4. Digital Products: Another perfect way of coining in some cash is by creating and selling your digital products, such as e-books, online courses, or templates. Ensure the resources you create and sell cater to your audience's needs. Online platforms like Gumroad or Payhip make selling digital products seamlessly.
5. Consultation and Coaching: Once you become a respected authority in your field, you can offer consulting or coaching services to others at a fee. Many individuals are willing to go the extra mile and pay for personalized advice or guidance from experts. Promote these services on your blog and use your platform to attract potential clients for more revenue.
How To Make Your Blog Perform Better By Optimizing SEO
Your earning basically will depend on how many people view your blog. This means that your blog must rank higher in searches by the search engines.
To improve and maximize your blog's visibility and attract organic traffic, it's crucial to optimize it for search engines by applying Search Engine Optimization (SEO) tips. Here are a few SEO tips:
1. Keyword Research: Identify and use relevant keywords in your blog's niche. Tools like Google Keyword Planner or SEMrush are of great help when doing this. Next, strategically put these keywords naturally within different sections of your blog posts to increase your chances of ranking higher on search engine results pages.
2. Quality Content: In the online world, content is KING. As such, you should focus on generating high-quality, informative, and engaging content that adds value to your audience. Also, ensure you regularly update your blog with fresh content for higher chances of ranking.
3. Internal and External Links: Include links linking to content you have written in your blog and the ones that were externally written. Besides giving you traffic, this practice builds your reputation.
Blogging is not rocket science, all needed is a good niche and a content strategy. Also, patience as you can never be an overnight millionaire by blogging. It requires patience and consistency.
Success with your future blog!
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