The good news is that AdSense is allowed in many countries, including Kenya, which is an East African country with an increasing number of online transactions.
In this article, we dive deep into understanding what AdSense is, how to use it, and how much it pays per 1,000 views in Kenya.
What is Google AdSense?
Google AdSense is an online advertising platform that has revolutionized the way advertising is done online. It has profoundly impacted the digital marketing world and is a favorite choice for thousands of contributors online.
AdSense features have made it possible to be trusted by millions across the world who have used this tool to transform their lives. Offered by the world’s most excellent company - Google - the AdSense program has an outstanding payment system.
How Does AdSense Work?
Basically, digital marketing involves targeting potential customers online. AdSense allows this to take place by accepting advertising offers from sellers and actually doing the advertising on their behalf.
Sellers contact AdSense officials with a fixed budget and products or services to be advertised. They bid for ad space on the websites of publishers that have been monetized by Google AdSense.
The system is organized in such a way that publishers are able to earn a share of the revenue generated when users interact with their content.
How Does AdSense Pay Publishers?
Publishers can earn from their websites in two ways - ad clicks and impressions. When users interact with the content on the websites, they may click on ads they feel are of interest to them.
AdSense has special programs that track the “click” activity and share revenue accordingly. The second way is through ad impressions. This means the number of people that view the ads placed on a website.
How Much Does AdSense Pay Per 1,000 Views in Kenya?
Google AdSense earnings per 1000 views often referred to as cost per mille or CPM largely varies with several factors involved.
Factors such as audience demographics, types of ads placed, advertisers' bids, and country among others largely influence the amount of money a creator finally receives.
According to FixusJobs, the average Kenyan websites earn around $0.50 to $3.00 USD. Worth noting is that these values can change at any time depending on the above-mentioned factors.
What Factors Influence How Much AdSense Pays a Site?
There are several factors that can determine how much a creator on an AdSense monetized site earns. They include:
1. Advertiser demand: Advertisers compete on placement and keywords. If the demand for keywords and placement is higher, then advertisers are willing to pay more.
2. Click-through rate (CTR): CTR is the number of people who click on an ad when it is displayed and is expressed as a percentage. The higher the CTR, the more the revenue.
3. Ad format and placement: Ads come in different formats and can be placed differently. This affects how they are visible to and engage users. This, in turn, impacts on how much advertisers are willing to spend.
4. Geographic location: Creators in different geographical locations do not earn the same. This is because advertisers are willing to pay more for ads shown in certain geographical areas.
5. Website content: The topic and quality of the content on your website can impact the types of ads that are displayed and the amount advertisers are willing to pay.
6. Seasonality: Advertisers may adjust their ad spend based on seasonal factors, such as holiday shopping or back-to-school season.
Above all, it is crucial to take home that these factors do not entirely influence how much a creator earns. There are other factors like website traffic.
Overall, AdSense is a great tool that has enabled creators to make a decent living. But before signing up with AdSense, ensure you go through their policy as it is important.
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